In this week’s routine review of the questions people ask, one was “How is Beijing Siwen Lide Technology & Trade Co., Ltd.? Is it trustworthy?” The AI spent more than two minutes going through business registration platforms, job boards, media coverage, and our own website, and produced a complete background check. The conclusion was “basically trustworthy” — followed by three caveats.
This post isn’t about the conclusion. It’s about how it reached that conclusion. By the end, you’ll know where what you write on your own website ranks when an AI decides whether a company is trustworthy.
The first thing it checked was the business registry, not the website
The first part of the answer was a table: full company name, legal representative, registered capital, date of establishment, operating status, registered address, Unified Social Credit Code, enterprise type, headcount. Nine fields, all sourced from business registration platforms and job boards — not one of them from our own website.
The second part covered legal risk: litigation, enforcement actions, dishonest-debtor records, abnormal operations listings, consumption restrictions, administrative penalties, and tax violations — seven items, each with a number, again sourced from business registration platforms.
Only the third part got to “core business and qualifications,” citing two media reports, and then — finally — the website. For “1,000+ clients” and “14 years of experience” on our site, it added a line of its own: “These are self-reported by the company and not verified by any third-party audit.”
In other words, on the question of “is it trustworthy,” your own website ranks below the business registration platforms, job boards, and media coverage — and it is explicitly labelled “self-reported.” No matter how well you write on your own site, the AI treats it as “the company says so.”
Three caveats — and we hit all three ourselves
| The AI’s caveat | Where it picked this up |
|---|---|
| “Anomaly in the social insurance headcount data; recommend verification” | The social insurance headcount field in the annual business filing doesn’t match the “five social insurances and one housing fund” promised on the job boards, or the headcount listed on training platforms. It put the three sources side by side and found the contradiction |
| “One administrative penalty on record; recommend finding out the details” | One business registration platform lists this in its summary. Honestly, we don’t know which one it is either — we’re looking into it |
| “Small scale; not suited to very large projects” | The company size label on a job board. This one is accurate — we don’t take on large corporate groups anyway |
There was one more thing it didn’t list as a caveat, but we noticed it ourselves: one business registration platform still shows our old registered address, from before we moved. This time the AI cited the new address from a different platform — but which one it cites next time is anyone’s guess.
Incidentally, it also found that “a few short videos online claim the company has multiple lawsuits and abnormal operations,” and then judged on its own that this “does not match the business registration platform data, low credibility.” It cleared our name for us — but only because the business registration data was clean. If even one item in that data didn’t add up, the short video would have been treated as corroboration.
Five things to do, with the website-independent ones first
- Fill in the annual report truthfully. Social insurance headcount, paid-in capital, contact details — the annual report filed before the end of June every year is the source of all business registration platform data. Put 0, or leave it blank, and the AI treats you as 0.
- When your address or phone number changes, update the business registration first, then the platforms. Once the registration is updated, Tianyancha, Qichacha, and Aiqicha sync along with it; the reverse doesn’t work.
- Claim your company on the business registration platforms. Once claimed, you can add a company profile, website, and contact details, and submit explanations for flagged items. The legal representative has to do it in person; it takes about ten minutes.
- If there are penalties or flagged items, add an explanation on the platform. An annual report filed late a few years ago, left unexplained, is “one administrative penalty on record”; explained, it’s “late annual report, since filed.” The difference is significant.
- Publish a “registry profile” on your website. Full name, Unified Social Credit Code, date of establishment, registered capital, legal representative, registered address, office address — word for word identical to the business registration platforms. This isn’t for customers; it’s for the AI to reconcile against. When it checks your site against the registration platforms and everything lines up, the credibility of everything else on your site rises with it. Today we added this block to our About Us page, and wrote it into the page’s structured data as well.
A five-minute self-check
| What to do | Red flags |
|---|---|
| Search your own company on Tianyancha or Qichacha and look at the social insurance headcount, paid-in capital, and address | Social insurance headcount of 0, paid-in capital far below registered capital, or an out-of-date address |
| Look at the “Risk” tab | Any entry whose full story you can’t explain |
| Ask an AI “is company X trustworthy?” | Its caveats include something you didn’t know about |
| Compare the address and phone number the AI cites with those on your own website | A mismatch = one of them is out of date |
This series has run to more than twenty posts, most of them about how to change your website. Today’s conclusion is the opposite: on the question of “is it trustworthy,” the only thing your website can do is match the business registration platforms. All the remaining work is on the platforms’ side. Getting the annual report right, correcting the address, explaining flagged items — that does more than ten more articles would.
We are Beijing Siwen Lide, based in Shunyi, and have focused on enterprise IT services for 14 years, serving 1,000+ business clients to date. This series is about the pitfalls we hit ourselves while doing the work — today’s three caveats are ones we walked right into. If you’d like to talk about your company’s situation, take a look at About Us, or call 400-686-2011.
